At the end of September 2016, with the clear idea of manufacturing shoes Made in Spain, high quality, maximum comfort and always taking into account trends and colors, miMaO was born. Today we celebrate 7 years of success with more than one million women around the world who have chosen us and have helped us to position ourselves as a benchmark in quality footwear, not only in Spain, but also in the international market.
Keys to success
miMaO’s journey
What has been the key? An open secret! The perfect combination of shoes made in Spain, a tireless dedication in search of the best quality and a focus on the needs of modern women .
In an industry where trends are ephemeral and many brands are born every day, miMaO has managed to consolidate and position itself thanks to the perseverance and dedication necessary to resist the changes in the fashion world. From the beginnings in a small workshop in Spain, to becoming a renowned brand throughout Europe, the history of miMaO is characterized by quality and authenticity in each of the pieces produced.
We have changed some things, improved others, but the passion for quality footwear, craftsmanship and the creation of collections of shoes that are not only beautiful, but also comfortable and durable, have been the foundation of the brand, which remain the same as ever. the unwavering values that represent it.
Since our beginnings we have been committed to local production in Elche, the capital of footwear. This commitment to good quality and ethical production has become the firm’s hallmark. In this way, we can affirm that each pair of shoes is a masterpiece that reflects centuries of tradition and craftsmanship.
Respecting and maintaining these values year after year has allowed our reputation to grow, attracting the attention of women who were looking for fashionable and comfortable footwear that would accompany them at every step, making us a footwear reference in Spain and, later, throughout Europe. Specifically in France, since 30% of our sales are to women in this country.
The 7 keys to our success
That more than a million women around the world choose us is a success in itself. To be 7 years old and to know that we are the benchmark of style and comfort for modern women is another success. How did we achieve this?
1 – Quality made in Spain. It has always been clear to us. Our footwear would be made in Spain, in Elche, in the footwear capital of the world. Handcrafted and national manufacturing is a fundamental part of our identity. Spanish artisans, popularly known for their skill and passion in shoemaking, ensure exceptional quality that translates into less environmental waste and promotion of the local economy.
2 – Elegance made footwear. Since our beginnings we have been committed to designing shoes that reflect elegance and good taste. We like each pair of shoes to be unique, a masterpiece of craftsmanship in which meticulous attention has been paid to every detail, ensuring that every woman will feel confident, comfortable and elegant on her way.
3 – Elegance without sacrificing comfort. Beautiful shoes are plentiful. Stylish shoes can be found in several places. But a shoe that is comfortable, good quality, durable, stylish and on-trend is in short supply. In miMaO we have found the balance between these premises making a unique shoe from all angles.
4 – Sustainability as a flag. We are committed to best practices. Both for our workers and for the environment. Our top-quality materials are also respectful. We choose chrome-free leathers which, in addition to being much more flexible, emit less waste. On the other hand, by creating good quality and durable shoes, we reduce shoe waste in the world. We are committed to a greener and more conscious future in the fashion industry.
5 – Timeless style. Each design is unique and we take care to follow the trends and colors of each season. However, we try to focus on creating timeless designs that will never go out of style. When you buy a miMaO shoe, you are making an investment that lasts over time. A shoe that will accompany you in many steps.
6 – Versatility and diversity. Durability being one of our main goals, we also want to reach as many women as possible, that’s why we care about diversity and versatility in the fashion world. In this sense, in each collection we offer a range of styles and colors to suit different tastes and occasions, in order to be able to dress women in any occasion.
7 – World confidence. Having conquered the national terrain, and this being the basis of our expansion in Europe, we wanted to reach women all over the world. French women have high standards of style and quality. The fact that 30% of our turnover comes from this country, the cradle of fashion and style, is a reflection of the trust we have gained over the years.
During these first 7 years of trajectory we have demonstrated that ethical production, quality footwear and versatility in different styles are elements that transcend borders. We have been able to conquer the hearts of Spanish and French women and more than a million women in general. On this seventh anniversary we are proud to continue to be a benchmark for fashion, quality and style, offering women around the world a way to walk with confidence and elegance, no matter where life takes them. Thank you all!
